Your privacy matters to us. This Privacy Policy explains how EzTread ("we," "us," "our") collects, uses, and shares information when you use our platform.
1. Information We Collect
From Shop Owners
- Business name, address, phone number, email, and website
- Pricing and service information
- Business hours and specialties
- IP address and user agent at signup (for terms acceptance logging)
From Customers
- Tire size and vehicle information submitted in search queries
- General location (city/ZIP) for local shop matching
- Anonymous usage data (pages visited, clicks, search terms)
Automatically Collected
- IP address (hashed for privacy)
- Browser type and version
- Referring URLs and navigation patterns
- Session cookies and preferences
2. How We Use Your Data
- Shop data: Displayed publicly on EzTread for comparison and search
- Customer searches: Used to generate price comparisons and match local shops
- Analytics: Aggregate, anonymized data to improve platform performance
- Communications: Account notifications, verification emails, support responses
- Legal compliance: Terms acceptance logging, fraud prevention
3. Information Sharing
- Shop profiles are public — visible to all internet users, including competitors
- Customer search data may be shared with the shops whose results are returned
- We do not sell personal data to third parties
- We may share data with service providers (hosting, email, analytics) under strict confidentiality agreements
- We may disclose data when required by law or to protect our rights
4. No Data Selling
We do not sell, rent, or trade your personal information to any third party for their marketing purposes. Period.
5. Cookies
- Session cookies: Keep you logged in during your visit
- Preference cookies: Remember your search settings and location
- Analytics cookies: Anonymous tracking of platform usage (no personal identification)
You can disable cookies in your browser settings, though some features may not work correctly.
6. Your Rights
You have the right to:
- Access: Request a copy of the data we hold about you
- Update: Correct inaccurate information through your dashboard
- Delete: Request deletion of your account and associated data
- Export: Request a machine-readable copy of your data
- Opt-out: Unsubscribe from marketing emails at any time
To exercise these rights, email EzTread@eztread.net.
7. CCPA (California Residents)
California residents have additional rights under the California Consumer Privacy Act:
- Right to know what personal information we collect and why
- Right to delete personal information
- Right to opt out of the sale of personal information (we do not sell data)
- Right to non-discrimination for exercising privacy rights
8. GDPR (EU Residents)
If you are in the European Union, you have rights under the GDPR including:
- Right to access, rectification, and erasure
- Right to data portability
- Right to restrict or object to processing
- Right to lodge a complaint with your local supervisory authority
Our legal basis for processing shop owner data is contractual necessity and legitimate interest.
9. Security
- All data is transmitted over SSL/TLS encryption
- Passwords are hashed and never stored in plain text
- IP addresses are hashed before storage
- We conduct regular security reviews of our infrastructure
10. Children's Privacy
EzTread is not intended for children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us immediately at EzTread@eztread.net.
11. Policy Updates
We may update this Privacy Policy periodically. We will notify registered users of material changes by email. The "Last updated" date at the top reflects the most recent revision.
12. Contact
Privacy questions or requests: EzTread@eztread.net